HOLLAND, MI (92 7 WHTC, Nov. 13, 2026) – While Black Friday is considered the unofficial start of the Christmas Holiday shopping season, retailers in the heart of the Tulip City want to get a jump on that on Friday evening.
The annual “Shop ‘Til You Drop” is a way for early birds to get the worm, as downtown Holland Marketing Coordinator Kara de Alvare explains.
Shop ‘Til You Drop kicks off a series of holiday events and shopping promotions in the downtown Holland district over the next five weeks.
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