By Andy Bruce
MANCHESTER, England, Jan 23 (Reuters) – British retail sales rose unexpectedly last month, helped by strong online shopping, according to data published on Friday which added to signs of a pickup in the economy after finance minister Rachel Reeves’ budget.
Sales volumes rose by 0.4% in December from November, the Office for National Statistics said. This was the first increase since September and marked a brighter end to an otherwise drab final quarter for shops.
Economists polled by Reuters had expected sales to fall by 0.1% in month-on-month terms.
Earlier, market research firm GfK said consumer confidence rose to its highest level since August 2024 as households became more positive about their own finances.
UK POLITICS COULD IMPACT CONFIDENCE
Friday’s data added to tentatively positive readings for economic activity for Reeves after her tax-raising November budget, despite more signs of cooling in the labour market and still-high inflation.
“The budget was tough, but people’s worst fears weren’t met,” said Neil Birrell, chief investment officer at Premier Miton, a wealth management company.
“This does suggest the UK consumer is in better shape than expected, and if that follows through in the wider economy, maybe there is room for a bit more optimism for the UK.”
For the fourth quarter as a whole, retail sales fell by 0.3%, reflecting declines in November and October, which the ONS said would exert a 0.01 percentage-point drag on overall economic output.
Thomas Pugh, chief economist at RSM UK, said the outlook for spending hinged on whether consumers stuck to their high levels of savings or used them to boost spending, and on the possibility of fresh political turmoil with Prime Minister Keir Starmer under pressure ahead of local elections in May.
“A disruptive leadership contest, which opens the door to another round of tax increases, is a significant downside risk to confidence continuing to recover,” Pugh said.
The ONS said online jewellers saw renewed demand for precious metals in December – against a backdrop of rising gold prices.
Compared with December a year ago, overall retail sales volumes were 2.5% higher, marking the strongest such reading since April.
Still, sales volumes remained 2.2% lower last month than their level six years ago, before the COVID-19 pandemic.
Major British retailers were generally cautious about 2026 prospects in their post-Christmas trading updates.
Food retail leader Tesco outperformed the wider market but Marks & Spencer disappointed with its clothing sales and Primark owner Associated British Foods warned on profit. Fashion retailer Next and electricals group Currys raised profit outlooks.
(Reporting by Andy Bruce, additional reporting by James Davey; editing by Sarah Young and Toby Chopra)
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