HOLLAND, MI (WHTC-AM/FM, Mar. 26, 2022) – With gas prices nationwide averaging around four-and-a-quarter a gallon as the first week of spring winds down, many aspects of the economy is feeling the price pinch at the pump.
Besides the direct impact to motorists, those higher fuel rates for cartage, logistics and more involving goods and services are being passed on to consumers, and those in the travel and tourism industry are concerned that there may be fewer disposable dollars available for the public to spend on excursions. For Linda Hart of the Holland Area Visitors Bureau, this means focusing on promotional efforts closer to home.
“In our marketing and promotion, we’re really trying to focus on one tank of gas to get you there,” she said on “WHTC Morning News” during her weekly appearance this past Thursday. “For us, that could be five to six hours, depending on what kind of vehicle you drive, but it’s still within our markets that we’re going for.”
Hart added that, although just one coach bus has thus far canceled its plans to take visitors to the Tulip Time Festival in May, more buses are adding people as tourists are apparently looking at group travel options, and she’s optimistic that the public’s fervor for travel after two years of COVID-related health restrictions will not be quenched by spiking fuel costs.6
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