PRESS RELEASE (WHTC-AM/FM) – Aron Lowe will get another chance to shine at Tulip Time.
In the wake of last year’s cancellation of Holland’s annual signature event, festival officials announced on Thursday that Lowe has been commissioned to create the official festival artwork for the 2021 event. She had won the artwork competition for 2020 with “Dutch Dance,” and her new work, “Hear Ye, Hear Ye, Spring is Here” has what Festival Director Gwen Auwerda said is “a celebration of the coming spring and many of the fun parade elements of the festival: The Town Crier, bands, street scrubbing, and dogs in Dutch costumes! She chose bright, sunny colors, and enjoyed playing with pattern and abstraction.”
In a festival statement, Lowe said, “I spent some time looking through vintage Tulip Time advertisements and old WPA and travel posters, and just a lot of abstract design to get inspiration about how to go about distilling the rather complicated idea of a parade down into something that would fit my design aesthetic.”
Tulip Time had commissioned artists to create the annual official artwork before beginning a competitive process nine years ago.
Merchandise featuring “Hear Ye, Hear Ye, Spring is Here” is expected to be available through the Tulip Time Festival’s website by next Friday.
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