HOLLAND (WHTC-AM/FM) — Goodrich Quality Theaters will be able to operate, with new owners.The Midwestern theater chain is slated to re-open in late July or early August.
The New York-based Mason Asset Managment and Namdar Realty Group bought the Goodrich chain, which includes the Kalamazoo 10, the Three Rivers 6, the Hastings 4, the Holland 7, and the West Columbia 7.
Mason Asset Management and Namdar Realty Group partnered with VIP Cinemas to run Goodrich’s 22 movie house. Mason Asset Management and Namdar Realty Group also own shopping malls.
Elliot Nassim, who founded Mason Asset Management, said the plan is to continue operations of the existing theatres and grow the brand’s footprint.
Goodrich locations include twelve in Michigan, seven in Indiana, two in Missouri, and one in Illinois.
“We are truly excited to be acquiring and reopening the GQT theaters and we remain optimistic about the future of the industry,” said Mark McSparin, the New GQT president, in a statement released to media. “We will reopen with the main objective of maintaining quality operations for our guests through cleanliness, customer service, and value. The Goodrich name has been in the theater business for 90 years and we believe that it is important to keep the name going for many more years to come.”
He said the majority of GQT’s former general managers and staff will be retained by the New GQT team.
He suggested ticket and concession prices would be lower, in many cases.
The press release also noted existing GQT gift cars and rewards would be honored “subject to applicable law” by New GQT.
MICHIGAN THEATERS (11) INDIANA THEATERS (7)
Ada-Lowell, MI (Ada-Lowell 5) Brownsburg, IN (Brownsburg 8 GDX)
Ann Arbor, MI (Quality 16) Huntington, IN (Huntington 7)
Battle Creek, MI (West Columbia 7) Huntington, IN (Huntington Twin Drive-In)
Bay City, MI (Bay City 10 GDX Lafayette, IN (Eastside 10 IMAX)
Cadillac, MI (Cadillac 4) Lafayette, IN (Lafayette 7)
Hastings, MI (Hastings 4) Lebanon, IN (Lebanon 7)
Holland, MI (Holland 7) West Lafayette, IN (Wabash Landing 9)
Jackson, MI (Jackson 10) MISSOURI THEATERS (2)
Kalamazoo, MI (Kalamazoo 10) Columbia, MO (Forum 8)
Oxford, MI (Oxford 7) Jefferson City, MO (Capital 8)
Port Huron, MI (Krafft 8) ILLINOIS THEATER
Three Rivers, MI (Three Rivers 6) Peoria, IL (Willow Knolls 14)
