HOLLAND (WHTC-AM/FM) — The Michigan West Coast Chamber of Commerce has been named an “Award of Excellence” winner in the Communications Excellence awards program by the Alexandria, Va.-based Association of Chamber of Commerce Executives, which represents more than 8,000 chamber of commerce professionals, and 1,300 chambers of commerce, around the world.
ACCE’s annual Awards for Communications Excellence is designed to showcase top communications and marketing work of chambers of commerce and similar organizations. Several thousand award entries have been submitted since the launch of the organization’s Awards for Communications Excellence, which is now in its thirty-fifth year.
The West Coast Chamber received an Award of Excellence for its “Sales Meets Marketing: Digital New Member Journey” campaign.
The communications program uses technology to help new members join and keep them involved with specific communications during their first year of membership.
“The New Member Journey is one example of how we’re embracing technology to deliver remarkable experiences for our members,” said Caroline Monahan, who directs the chamber’s marketing and communications. “We want every interaction we have with our members to provide value for their businesses and build their relationship with the Chamber, and we will continue to evolve our communications program to meet their needs throughout the lifetime of their membership.”
A panel of communications and marketing professionals from six U.S.-based chambers of commerce, evaluated entries, which were organized by category — based on the chamber’s annual budget — and entry type: advertising and marketing, campaigns, digital and publications.
Award of Excellence winners will be recognized at the #ACCEAwards show on July 15 during ACCE’s Annual Convention in Long Beach, California.
