HOLLAND, MI (WHTC) – Holland’s hometown station 1450 WHTC is now on the FM dial too at 99 7 FM.
WHTC is owned by Midwest Communications Incorporated. The announcement came Tuesday, March 14 that an FM station at 99 7 FM, that will simulcast all of WHTC AM programming, on FM. The addition of the FM station will enable listeners to clearly hear 1450 WHTC programing with a better range and with no interference from electrical noise or thunderstorms in the area.
The new station, on the FM dial at 99 7, has official call letters of W259CO, but will be known as The New 99 7 FM. All current programs on WHTC will be simulcast at 99 7 FM, 24 hours a day.
Kevin Oswald, Market Manager says for years we’ve been the station you turn to for real news now, weather, sports, traffic, talk and more on 1450 WHTC.
“Now all we do for you can be found on the New 99 7 FM. The advantages to our listeners and advertisers are exciting as we again increase the ways we reach our audiences.”
You can now hear WHTC at 1450 AM, 99 7 FM, streaming online at whtc.com, on our smartphone app and with the NextRadio app. Our FM coverage and quality of signal will enhance our already strong AM station. This adds another way that WHTC serves the greater Holland/Zeeland area with total media coverage, including on-air, online, texting, mobile, live on-site broadcasting, email, video, streaming audio and podcasts.
Midwest Communication’s existing local FM radio station, 92 7 The Van will continue to bring Classic Hits to the greater Holland area, with a strong on-air and on-line presence and local event-centered live broadcasts.
Midwest Communications is a family owned company headquartered in Wausau, Wisconsin with 77 radio stations in 8 states with over 700 employees. 14 of Midwest’s stations are locally operated in Michigan including WHTC and WYVN.
Check out our photo gallery on the construction of the New 99 7 FM!
