HOLLAND, MI (WHTC-AM/FM) – D&W Fresh Market has joined the other 25 Family Fare Supermarkets to offer Fast Lane, the click-and-collect program for online grocery shopping.
The Fast Lane program was first launched at the Family Fare Supermarket in Grandville in July 2017. Due to the program’s popularity, SpartanNash has accelerated its expansion of the program, growing to as many as 50 stores in the company’s nine-state footprint in 2017.
Now at the Holland D&W located at 50 Douglas Avenue, shoppers can order their groceries online and pick them up curbside with the Fast Lane program. To celebrate the launch of the click-and-collect experience at the Family Fare and D&W stores, customers can waive the pick fee on their first three Fast Lane orders using the code “FASTLANE”.
Orders placed at shopthefastlane.com are shopped by Fast Lane personal shoppers, who focus on selecting quality items from each aisle of the store. Store guests can also include notes for Fast Lane shoppers to follow, allowing them to request green bananas and thick-sliced ham from the deli. Store guests with yes loyalty accounts – and repeat Fast Lane shoppers – will automatically have their preferences loaded into their Fast Lane account, making it even easier to clip digital coupons, select commonly purchased items or sort by department, sale items or dietary restrictions when placing an order.
Approximately five new jobs are created each time Fast Lane is expanded to a new store. Fast Lane personal shoppers are also SpartanNash associates, allowing the company to own the experience from start to finish and enabling personal shoppers to build relationships with Fast Lane customers.
Annual and monthly Fast Lane memberships are also available at shopthefastlane.com to provide Fast Lane shoppers with additional savings.
All orders placed before 3 p.m. will be available for same-day pickup.
