HOLLAND, MI (WHTC) – Pure Michigan is celebrating it’s 10 year anniversary.
President Dave Lorenz participated in a TV program for Detroit Public Television recently called “10thAnniversary of the Travel Michigan campaign.” Lorenz says it’s the first time in the ten years he had the chance to really reflect on the brand, that Michigan is something worth fighting for and that we’ve come a long way in 10 years.
“And that really is the essence of the Pure Michigan brand. We’ve helped to capture this sense of pride and a belief that together we can do bigger things then maybe we might not be able to do by ourselves.The Pure Michigan Brand has helped to wake people up and get them to realize that we can do some pretty spectacular things when we come togehter.”
As part of the fall campaign, Pure Michigan has teamed with Roadtrippers.com, an online road trip planner, to get travelers to explore what the state has to offer.
