(Reuters) -French luxury group Kering said on Monday that Pierpaolo Piccioli has been appointed creative director at Balenciaga, replacing Demna who is taking up the chief design job at the group’s top label Gucci.
Piccioli, 57, joins Balenciaga after a 25-year tenure at Valentino, working as the label’s sole creative director for nearly a decade.
At Valentino, the designer was known for his vibrant colour palettes, including a bright pink that became his signature, as well as wide, floaty dresses that expanded the house’s appeal to younger generations.
The appointment takes effect on July 10.
Piccioli’s first collection for Balenciaga will be unveiled in October 2025, the group said.
(Reporting by Michal Aleksandrowicz in Gdansk and Tassilo Hummel in ParisEditing by Tomasz Janowski and Dominique Patton)
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