By Fernando Kallas and Corina Pons
MADRID (Reuters) – Spain’s LaLiga has reached an agreement to sell its domestic broadcasting rights for five years to Movistar and DAZN for 4.95 billion euros ($5.59 billion), it said in a statement on Monday.
The deal is a record for the top-flight soccer league as its last contract, signed with Telefonica in 2018, was a three-year agreement for 2.940 billion euros.
It comes after the clubs on Friday approved a 1.994 billion euro investment nL1N2SV19Q from private equity fund CVC Capital Partners in the first agreement of its kind in Europe, although four clubs – including Barcelona and Real Madrid – opted out.
The “LaLiga Boost” deal gives CVC an 8.2% stake in a new company that will get revenues from LaLiga broadcasting and sponsorship rights.
($1 = 0.8861 euros)
(Reporting by Fernando Kallas and Corina Pons; Editing by Ken Ferris)
