EAST LANSING, MI (WKZO AM/FM) – Michigan State University is looking to help student-athletes with possible changes in name, image and likeness rules.
The school announced the EverGreen program, which is based on emphasizing an athlete’s brand, empowerment, education and innovation.
There have been calls to overturn an NCAA bylaw that prevents student-athletes from receiving compensation for their name, image and likeness.
