HOLLAND, MI (WHTC) – The City of Holland’s video entry is one of five of the best Pure Michigan Promise Videos Challenge for the 2017 Pure Award.
The Pure Award recognizes Michigan tourism entities that have pioneered the incorporation of innovative and exemplary best practices in natural, cultural and/or heritage stewardship into their daily operations.
The award is an initiative of the Resources and Environment implementation committee of the 2012-2017 Michigan Tourism Strategic Plan, whose goal is for Michigan to “Be internationally recognized for our stewardship of – and rich opportunities to experience – our natural, cultural, and heritage resources.”
The second annual Pure Award was presented to the Headlands International Dark Sky Park at the Pure Michigan Governor’s Conference on Tourism in Detroit on March 21. Headlands International Dark Sky Park was selected as this year’s winner based on its recognition of the night sky as a vast and vanishing natural resource that is essential to today’s global conversation about habitat protection, energy resource management, and tourism. Located in the north western Lower Peninsula, the park is home to approximately 550 acres of pristine woodlands, more than two miles of undeveloped Lake Michigan shoreline and many species of rare and endangered plant life.
Holland’s video features several area landmarks with visitors being greeting at different establishments including the Margaritas Mexican restaurant,, Kilwin’s Chocolates, Windmill Island and tulip planting at Centennial Park. Other videos include The Amway Grand, Frankenmuth, Lansing and The Grand Hotel.
Click here to view the five videos the Service Excellence committee thought best embodied the spirit and intent of the Pure Michigan Promise.
