HOLLAND, MI (WHTC) – With a new website on the heels of it’s winter advertising campaign, Pure Michigan is highlighting the activities that make Michigan a premier winter destination.
The new website is part of an ongoing initiative by Travel Michigan to evolve the Pure Michigan campaign into activity, or interest-based marketing in addition to its traditional marketing strategies. The website will be more personable and integrate social media sites.
Dave Lorenz, Vice President of Travel Michigan says it offers a variety of new ways to get information.
“It will be easier for people to find information. We know that we have had the #1 travel website in the country for nine or ten years in a row by by volume, but we also know that people couldn’t find information so they didn’t stay on the website very long, which is a real shame. So now, depending what you’re really passionate about, you can search along those lines.”
Travelers and travel industry partners are again being encouraged to use the hashtag #puremichigansnowday on social media to highlight winter offerings and adventures across Michigan.
The total budget for the winter advertising campaign this year is $1,462,302 which includes $244,457 from the winter advertising partners.
