HOLLAND, MI (WHTC) – A Holland microbrewer is teaming up with a legendary name in American beer in a distribution deal.
Officials of New Holland Brewing Company and Pabst Brewing Company announced a “long-term partnership agreement” that will spread New Holland’s full “portfolio” of craft beer across the country. Once the partnership is “fully implemented” during the first quarter of 2017, Pabst’s sales team will include all of New Holland’s products to wholesalers nationwide as part of the PSC high-end portfolio, while New Holland will retain independent control of production, marketing and finance, including maintaining its base of operations in the Tulip City.
No other details of the agreement were disclosed.
