HOLLAND, MI (WHTC) – As Greater Ottawa County United Way launches their community campaign goal of $2.5 million dollars, President Patrick Moran says they will be reaching out to a new generation. Millennials.
According to Wikipedia, says are no precise dates for when the generation starts and ends. Demographers and researchers typically use the early 1980s as starting birth years and use the mid-1990s to the early 2000s as final birth years for the Millennial Generation.
Moran says millennials work in a different way, give in a different ways and United Way needs to be a part of their world in their texting and social media.
“So this year instead of trying to educate everybody about all of the myriad things that we do, we’re doing impact campaigns. We’re sharing s a specific issue, here is what we are doing specifically to solve it and here is how you specifically give to it. We’re piloting that this year to see how it goes.” Moran told WHTC News.
Moran says the millennials are much more on the move and United Way has to be on the move with them. As the workforce ages and baby boomers start to retire, the millennials is a growing percentage of United Way’s donors every year.
There are several ways to give and volunteer with Greater Ottawa County United Way.
