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Snyder starting to spend money on reelection campaign

Rick Snyder
Rick Snyder

LANSING, MI (WTVB) - The 2014 Michigan gubernatorial race looks to be a financial mismatch with the advantage going to incumbent Governor Rick Snyder.  On Tuesday, it was confirmed that Snyder was purchasing TV ad time during the Super Bowl, while Democratic challenger Mark Schauer confirmed he is seeking public funding to help finance his campaign.  Records show that Snyder purchased $400,000 worth of TV air time during the Super Bowl with a Detroit television station and $18,000 worth of ad time on a Lansing station. 

Schauer has yet to appear on statewide TV or book air time in a major market.