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Goldman bets on Russian consumer with fitness deal

A view of the Goldman Sachs stall on the floor of the New York Stock Exchange July 16, 2013. REUTERS/Brendan McDermid
A view of the Goldman Sachs stall on the floor of the New York Stock Exchange July 16, 2013. REUTERS/Brendan McDermid

By Megan Davies

MOSCOW (Reuters) - Investment bank Goldman Sachs Group Inc is increasing its investment in an upscale chain of fitness clubs founded by a Russian former fencer, betting lifestyle spending will grow despite an economic slowdown and slide in the rouble currency.

Goldman's Special Situations Group (SSG) has been clinching bite-sized deals in Russia, backing entrepreneurs looking to capitalize on the country's rising middle class.

SSG already owned 12.5 percent of the chain, called World Class. Under the latest deal, SSG and Russian bank VTB will buy out a stake owned by Alfa Capital Partners, an investment unit of billionaire Mikhail Fridman's Alfa Group, and will jointly own 50 percent of the business.

"We like the business, it is an established platform - one of the most well-known brands in Russia and it operates in the premium segment," said Maxim Klimov, head of Goldman's European SSG in Russia.

Klimov said World Class has a loyal customer base which would give the business resilience as the economy slows.

"Consumer demand may be (slowing down), but this doesn't ... change the investment thesis - it just makes the bar a little higher and we're still bullish on the long-term picture across the cycle," he said.

World Class was founded by former fencer Olga Slutsker, who was inspired to open her first fitness center in 1993 by visiting a modern club in Spain which contrasted with her experience of unheated and overcrowded Russian gyms. Membership costs around $2,500 a year.

SMALLER DEALS

Goldman first invested in World Class in 2006 and its five-strong team has since struck a string of mainly private equity-type deals in Russia, Kazakhstan and Ukraine, favoring investments that benefit from consumer spending.

SSG invests the bank's own money rather than using more traditional private equity structures which raise funds from third parties. That allows it to pursue sub-$50 million deals that would fall outside the purview of larger buyout firms, said Klimov.

"Many (international private equity players) haven't made inroads here because they have large funds and need to invest large tickets," said Klimov.

While U.S. buyout group TPG has made successful investments in Russia, rivals such as Blackstone and KKR have stayed on the sidelines.

Small deals can be highly profitable, said Klimov, noting its investment in entrepreneur Oleg Tinkov's consumer credit firm TCS , which went public in October.

Goldman initially invested in TCS at the end of 2007 in a deal which valued the business at $100 million. TCS currently has a stock market value of nearly $2 billion.

The bank also recently closed on a follow-on investment in RosEuroDevelopment, a real estate company it first invested in during 2008, he said. Goldman's other Russian investments include debt collection agency Sequoia.

(Editing by Douglas Busvine and David Holmes)

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