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Pure Michigan launches radio campaign promoting Michigan breweries


LANSING (WKZO) -- It’s not a location, but Michigan’s breweries are definitely a tourist magnet.

Just in time for Craft Beer week, the Pure Michigan Campaign has just launched a radio ad to boast about the state’s microbreweries.

It will play in major markets all over the Midwest including Chicago, Indianapolis, Cincinnati, Cleveland, Columbus and Dayton, Milwaukee, St. Louis and Southern Ontario.

Michigan's craft beer industry grew by 20 percent in 2012, outpacing the national industry growth rate by 12 percent, and has a total economic impact on the Michigan Economy of $133 million.