DEARBORN (WKZO) -- The Ford Motor Company is launching a new ad campaign for its new C-MAX hybrid.

The Dearborn based automaker will aggressively market the hybrid vehicle against Toyota's well known Prius.  The nationwide television and digital ad campaign began Thursday morning on CNN.

Ford says the C-MAX gets better fuel economy and higher horsepower, but does lack the Prius's name recognition.  The vehicle began to arrive in dealerships in September.