On Air Now

Upcoming Shows

Program Schedule »

Listen

Listen Live Now » 1450 AM Holland, MI

Weather

Current Conditions(Holland,MI 49422)

More Weather »
65° Feels Like: 65°
Wind: WSW 3 mph Past 24 hrs - Precip: 0”
Current Radar for Zip

Today

Rain/Thunder 71°

Tonight

Rain/Thunder 53°

Tomorrow

Rain 56°

Alerts

Soccer: Americans tuning into Euros in record numbers

England's Wayne Rooney (R) shoots to score a goal as Ukraine's goalkeeper Andriy Pyatov (L) watches during their Group D Euro 2012 soccer ma
England's Wayne Rooney (R) shoots to score a goal as Ukraine's goalkeeper Andriy Pyatov (L) watches during their Group D Euro 2012 soccer ma

By Simon Evans

(Reuters) - Almost twice as many Americans are watching soccer's European Championship compared to four years ago according to data released by tournament broadcaster ESPN.

The 24 games in the group stage of Euro 2012 averaged just over one million viewers compared to 552,000 for Euro 2008 - the latest sign of the impressive growth of interest in international soccer in the U.S.

The most-watched match in the group stage was the 1-1 draw between Spain and Italy on Sunday, June 10 which pulled in an average audience of 2.113 million viewers, bigger than for any game four years ago except the final.

The quarter-finals begin on Thursday with the Czech Republic v Portugal but ESPN will hope for their biggest numbers so far at the weekend when Spain face France and England take on Italy.

The games from the tournament staged in Poland and Ukraine are being broadcast during the afternoon on the U.S. East Coast and the biggest audiences have been in New York and the Miami-Fort Lauderdale area.

ESPN said figures for their digital and Spanish-language products had also risen sharply.

The network's coverage of the World Cup two years ago set new highs including a 15.5 million audience for the final between Spain and the Netherlands in South Africa.

The U.S. has traditionally been one of the weakest markets for international soccer but the game is increasingly popular among a young demographic and in the growing Hispanic community.

(Reporting By Simon Evans; Editing by Ken Ferris)

Comments