On Air Now

Upcoming Shows

Program Schedule »

Listen

Listen Live Now » 1450 AM Holland, MI

Weather

Current Conditions(Holland,MI 49422)

More Weather »
76° Feels Like: 76°
Wind: SSW 15 mph Past 24 hrs - Precip: 0.04”
Current Radar for Zip

Tonight

Scattered Thunderstorms 70°

Tomorrow

Thunderstorms 81°

Sun Night

Thunderstorms Early 67°

Alerts

Mobile ad firm Blyk names insider Eric Kip as CEO

HELSINKI (Reuters) - Blyk, a pioneer in the mobile-telephone advertising business, said on Tuesday it has appointed its chief commercial officer, Eric Kip, to take over as chief executive, replacing co-founder Pekka Ala-Pietila.

Ala-Pietila -- a former president of cellphone maker Nokia -- will continue as chairman, overseeing Kip, who for years managed large media agencies before joining Blyk in 2009.

Blyk started in 2007 as a telecom operator in Britain, renting network from larger carriers and offering customers free calls in exchange for advertisements.

Two years later, at the height of the financial crisis, it dumped its operator business and focused solely on offering mobile advertising through operators -- Everything Everywhere in Britain, Vodafone in Netherlands and Aircel, a unit of Malaysia's Maxis Communications, in India.

Blyk said on Tuesday it has more than one million clients each in Britain and India.

Ad companies and operators are closely watching companies like Blyk as mobile advertising presents an opportunity for new revenue streams. Advertisers are attracted to the sheer size of the audience -- over 4 billion people globally use cellphones.

(Reporting by Tarmo Virki; Editing by Gary Hill)

Comments