LANSING (WKZO) -- The traditional end of summer – Labor Day – is still a fortnight away, but it’s not too soon for warning about the dangers of drunk driving.
Michigan State Police have launched an extensive ad campaign as they, in conjunction with county and local law enforcement agencies, start an end-of-summer drunken driving crackdown. The stepped up surveillance starts on Thursday and runs through the Labor Day holiday of September 6th.
Besides the traditional broadcast ads, the MSP has bought ad space on websites such as MLB.com, GameSpot.com and XBOX.com to target men between the ages of 21 and 34, and for good reason.
Statistically that is the group least likely to buckle up and most likely to die in a crash. Money to pay for the ads, as well as the extra road surveillance, is coming from federal traffic safety programs.