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Posted by Juke Van Oss on

FORD

THE LAST BOOK I READ WAS CALLED SIMPLY "FORD."  IT IS THE STORY OF THE FORD MOTOR COMPANY FROM HENRY'S QUADRACYCLE TO 1986.  IT GIVES THE READER INSIGHT INTO THE PERSONALITY DETERMINED YOUNG INVENTOR TO THE CRUST OLD EXECUTIVE. HENRY WAS CERTAIN THAT THE MODEL "T" WOULD LAST THE BUYER A LIFETIME AND HE MANUFACTURED MILLIONS OF THEM. HE WAS MISTAKEN BUT HE WAS RELUCTANT TO CHANGE MODELS.  THE BOOK TELLS ABOUT ALL THE INFIGHTING BETWEEN THE FAMILY AND PEOPLE THAT HENRY HIRED,  IT ALSO RELATES THE LIFETIME DIFFERENCES BETWEEN HENRY AND HIS SON EDSEL. THEN HENRY II TOOK OVER AND HE MADE MANY CHANGES DESPITE HIS FAMILY DISCORD AND HIS ALCOHOL PROBLEM.  ALL IN ALL I REALLY ENJOYED THE BOOK.  APPARENTLY THE COMPANY IS NOW DOING WELL DESPITE THE MANY YEARS OF DISCORD THAT MAKE A GOOD STORY.

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