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What Will Happen to Barney the Dinosaur?

by Joe Cassady

In 1933, the Sinclair Oil Corporation sponsored a dinosaur exhibit at the World's Fair in Chicago, on the premise that the world’s oil reserves were formed during the Mesozoic Era, when the dinosaurs lived. The exhibit was so popular that Sinclair promptly adopted a big, green Brontosaurus (today we'd call it an Apatosaurus) as its official mascot. In 1964, Sinclair repeated this trick at the much bigger New York World's Fair, driving home the connection between dinosaurs and oil to an entire generation of impressionable baby boomers.

Just think, in a few million years Barney will be oil.