The Beef Checkoff began 27 years ago at one-dollar per head - with half of the money staying in the state and the other half going to the national program. Those funds then went to research, promotions and advertising. Over the years - the dollar-per-head collection has stayed the same because there was no escalator clause. As the value of the dollar has decreased due to inflation over these 27 years - so has the purchasing power of the beef checkoff dollars. National Cattlemen's Beef Association President Scott George says it’s time to come up with a solution to this dilemma
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